Wisdom

Why You Must Always Ask “What’s In It For Me?”

156 Comments

The manosphere is loaded with abbreviations that fly over the heads of common folk. “NAWALT” (Not All Women Are Like That), “MGTOW” (Men Going Their Own Way), “AFC” (Average Frustrated Chump), and “SMV” (Sexual Market Value) are some of the most common examples.

However, few are familiar with “WIIFM” or “What’s In It For Me?” In the form of a rhetorical question, it’s the concept of taking charge of your desires and goals by aggressively following the best incentives to achieve those goals. You must do this while not being taken advantage of or pushed around by a third party.

Understanding Incentives

The key word to understanding WIIFM is incentives, which are simply the things that motivate or encourage someone to do something.

For a visual explanation, here is an example from the film adaptation of Freakonomics. In the opening segment, the authors Steven Levitt and Stephen Dubner discuss how incentives influence human behavior by asking the question: Does your real estate agent really have your best interest in mind?

In other words, it can also be interpreted as a “What’s In It For Me?” kind of scenario. Both parties are trying their hardest to look after their own best interests, without getting shafted for a perceived loss of time, money, or both.

Making Incentives Gender Specific

What is your incentive to communicate with many of the other men you encounter every day? There could be plenty of things. Good companionship, common interests, just a friend you haven’t met yet, or for business contacts or other financial association.

But what about women? You should especially treat every interaction with women as if you have a good incentive to do so. And since the sex drive, or sexual instinct, is one of the most common and powerful incentives that men possess, we will build almost exclusively upon this when interacting with the opposite sex.

Why? Because the formula is pretty straightforward, my friends. Outside of the realms of work and family, most women simply don’t have much to offer men other than sexual satisfaction. For instance, if you are ever presented the opportunity to exchange Facebook contacts with an attractive woman, do the “What’s in it for me?” shtick and ask your self the following hypothetical questions (Just an example).

  • Am I fucking this woman?
  • HAVE I fucked this woman?
  • Is there genuine potential to fuck this woman in the near future?
  • Will this woman at least introduce me to a social circle in the near future with women I can potentially fuck?
  • Will this women lead to a job opportunity or good professional references? (highly unlikely)
  • Is this woman just a genuinely cool chick who isn’t a smartphone zombie, and is somebody I can have an enjoyable and intellectual conversation with? (more common in the past, but now an endangered species)

At least one match from any of those bullet points will be a good incentive to click “yes.” If the woman you have interacted with does not display ANY of those features, then there is frankly little incentive for you, as a male, to add her as a digital “friend.”

Rationally Explain Your Lack Of Incentive

You personally have nothing to gain out of having your newsfeed bombarded with photos of her cats, what she’s having for dinner, whatever pathetic mood swings she’s going through, and then of course the inevitable photos of her with some other guy who she’s now obviously shagging.

After all, you wanted to be that guy, but you were friend-zoned. She didn’t have a receptive social circle, where there might have been some girls who actually were DTF. She didn’t use her own powers of persuasion or business contacts to get you out of your dead-end Starbucks coffee job. She couldn’t go three minutes without switching all attention from you to her smartphone.

Was that the kind of long-term contact you wanted? What is she going to add to your life? What is she going to continue to take from yours? What’s In It For You?

You Are The Alpha – Take Control

In closing, make a good personal incentive out of all your future interactions and communications with women. Don’t be motivated to partake in beta behavior like being her shoulder-to-cry-on-guy, or the “nice guy” who will routinely go out of the way to cater for her every whim, all while getting no rewards in return. Don’t be a pushover like Milhouse, who will come up with a pathetic excuse to do anything that little feminazi Lisa Simpson asks him to do.

milhouse friendzone

Poor Milhouse. The pill he swallows is as blue as his hair…

Final Statements

Never do favors for women without reciprocation period. After all, like one of the core philosophies of ROK, we know what women ultimately want from us. Our resources. That is absolutely fine and we just accept that as part of female nature (though we still reserve the right to decry it). However, you should always look after your core masculine nature, and follow the incentives which aim to gratify that nature.

Part of your core nature as a masculine man is to desire at least some element of money, power, and respect. The women will inevitably follow when you have a suitable amount of all three, which only come after aligning your behavior with your incentives.

Read Next: Women Don’t Owe You Anything

156 thoughts on “Why You Must Always Ask “What’s In It For Me?””

  1. When it comes to having a relationship, whats in it for me:
    -Being used and manipulated FOR HER.
    -Being bossed around and risking yourself into becoming a henpecked simp FOR HER.
    -Being fucked over and losing all my money being wasted in maintaining a pointless relationship FOR HER.
    -Realising I am not getting enough sex as I once did because I’m not exciting enough FOR HER.
    -Ending up getting her pregnant and being forced to pay child support, not for the actual welfare of the actual child, but FOR HER.
    So whats in it for me? NOTHING! The environment we live in caters FOR HER and ONLY HER.
    Which is why, men should only pump and dump these bitches.
    By avoiding all of the above points, you can save so much money and be able to live a more relaxed and fullfilled life. Live life on your own terms, not hers.

        4. Thanks. I would encourage all posters to use the same image and to do the same if he sees a female troll in the midst here at ROK.

        6. This is what I believe the soul of every woman looks like. Even that 9 that fits your particular interests (no natural 10’s boys) who you have a massive hard on for….this is what her soul looks like.

      3. The title of this post is “What’s In It For Me?” and effort is generally contingent on worth.
        Is this what you consider a “logical and civil” comment or did you realize sarcasm is much easier than judging an opinion on its own merits?

        1. These feminist cunts are all the same. They are delusional, bitchy, and rude and then when hate gets sent back their way they scream MISOGNEEH

        2. I don’t see merits to it beyond a personal anecdote. He’s upset, and he wanted to complain about it to discourage others from getting into relationships, seeming to expect them all to become equally bad, rather than analyze how they became that way(or maybe he has, and is planning to use “game” techniques to keep girlfriends submissive as pets, idk).

        3. It’s a fair question to ask in any situation. In every interaction, both parties should be asking “what’s in it for me”. If one or the other is not gaining enough for their expended effort, then the deal falls through. You are delusional if you think that women do not do the same to men.

        5. The point of the article was that whether or not a woman consciously asks WIIFM isn’t relevant; LTR’s clearly benefit her in almost every way. The article was about getting men to think about this concept, and approach relationships with women accordingly.

        10. Some? No. Most women are just four feet from that dynamic. Puppygirls. Ponygirls. Good girls.

    2. Men no longer have a vested interest in committed or monogamous relationships of any kind, which is the long and the short of it.
      By maintaining autonomy, you retain your initiative. Thus, no man of above average intelligence would ever allow himself to feel obligated to any woman who isn’t an immediate family member.
      Further, nothing screams BETA louder than being boo’d up without the prospect of direct benefit, e.g. increase in money, power and or social status.
      Never commit to anyone except yourself.

      1. The biggest epiphany of my life has been realizing women are only good for sex. I tried for over 3 decades to find something deeper or more meaningful about them. It’s not there. I was able to delude myself into thinking it was there, and by dissimulation women often manipulated me until my usefulness had run out.
        Much like your comment, my life is now about ME.
        Maybe it’s just age, but any attraction I have for a woman is now reduced by just knowing what type of creature a vagina is attached to. Any guilt I ever had for pumping and dumping is quickly blown away like dust in the wind when I think about what life experience has taught me about them.

        1. I’m not quite at that point yet.
          Rationally, your point of view makes perfect sense to me and it does not seem impossible in a technical sense about what truly exists in our world.
          In my gut though, I don’t think I’ve fully gotten to that point yet. I’ve seen the best and worst of what women have to offer me and I can’t quite quit that yet. Part of me is afraid that if I were to go down such a path I might be cheating myself…
          Right now its kind of like I’m walking along the fault line.

        5. Agreed. Making the decision to shift the focus from pleasing HER to ME has been literally life changing. My career has taken off, which has had the ancillary benefit of making women vie for my attention. Strange really; the day I stopped caring what women think was the day they started lining up for a few minutes of my time.

        6. AMEN! I hardly call my main plate by name anymore. I simply refer to her as “woman”. There for a while, I went beta and she walked all over me. But now, I am caveman status to her. (Thank TRP) She even jokes about how I treat her like I’m a caveman and you can tell by how she says it that it gives her the “tingles” when I do. I now get sex when I want and I even make her get up with me in the moring when I am getting ready for work to make me a protein shake and a breakfast sandwich. I even tell her that she needs to throw in some laundry for me and the bathroom needs to be cleaned before I come home. You honestly have to treat the chicks like teenage girls to get them to do their chores.
          She tried to buck the authority to see if my beta was still there and I asked her “Why are you here?”. She then tried to whine and I responded with “Ohhhh, you’re upset because I want you to be a woman?”.

        7. Perhaps the solution is to have one or 2 steady pseudo-girlfriends and keep a potential replacement ready. These pseudo-girlfriends may very well think in their minds that you’re in a generally monogamous relationship but that’s their business. That’s what I’ve been doing since last summer. It’s mostly good once you hold your frame and don’t allow PDA or posts on social media bout your relationships. (you’ve hit the jackpot if you find a woman who doesn’t want to display her love/sex life for the world to see).
          You get regular sex, plus cooked meals and gifts and minimum to no flakiness. The downside is that you have to put up with talking to them every. single. day. Plus you have to deal with their constant pushing for you to “define the relationship”.
          I used to be circumspect when dealing with women. My rude awakening came 2 years ago. Ever since then my eyes were opened. Sadly, my morality when it comes to women has slowly eroded. Right now I’m too jaded to ever lock myself down to just 1 woman. I always drop subtle clues that I can’t commit totally to a woman and so far, they’ve been going along with it. It’s an “immoral” method since you’re kind of leading women on but it’s better than committing to 1 woman then getting cheated on, especially if strictly pump and dump isn’t your style
          P.S. Don’t have more than 2 pseudo-girlfriends at a time. Any more and you might not be able divide your time and energy.

        8. I know EXACTLY what you mean. It’s like placing yourself in this limbo. Sooner or later the dream collapses but I guess we can always go to sleep again.

        9. “…some are not quite as fickle as they seem on the whole.”
          Such women do indeed exit. However, they continue to become an increasingly rare species, if you will.

        10. Indeed. One thing I have noticed throughout my life is just how much the majority of women appear to despise one another, except when they are defending the collective; i.e., the sisterhood.

  3. Great article. This can be applied not just in male-female relationships but throughout life.

    1. Just be sure not to develop a reputation for being a tight-ass.
      Being known for generosity has benefits.

  4. Its story time niggas. This just happened 2 weeks ago. A girl i used to smash over a year ago called me crying. Long story short shes now dating a retard. Hes 29 and workd at 7-11, has no car, covered in tattoos and has a felony record. Hes also a manlet…lol . Anyways. He lied to her about taking her car to work, kept it overnight, never came home, got drunk, assaulted a police officer, violated his probation and got arrested. All of that. Her car got impounded and she couldnt get to work or anything. She needed my help and like the dipshit I am I obliged. I drove 34 miles across town to pick her up, take her to the jail to get her car keys and crap, then to the Tow truck place to get car out. No I didnt give her any money or pay for anything, but I wasted 4 hours of my day. I havent heard a peep from her since and gotten nothing in return (i didnt really expect anything)
    Also, shes “staying this guy too” rofl. Patrice Oneal was right “brackish water bitches”

      1. Most people return small favors, acknowledge medium ones and repay greater ones with ingratitude.
        –Benjamin Franklin

    3. Not like you didn’t already realize, but you got played, dude. You note a bitch like this and, in future you’ve *got* to keep in mind; she’s straight-up looking to get something for nothing. You want something from her? The only way a bitch like this gives you the time is if she is getting something back. As long as you know how things stand, she can still be useful to you, but don’t fool yourself that she ain’t a selfish bitch. Most women are polite enough to disguise that behaviour, others are just straight mercenary and if they see that you can be played like that, she’s type-casting you as a chump. You’re like all those old dudes she knew when she was a smoking piece of jailbait that would shower her with gifts and attention. They all know how this shit works. Just enough of a hint that things might not be straight platonic to string you along, get her free gifts and, once the well is tapped dry, move onto another dope.
      Next time, you’re too busy for this shit, man. If she’s real desperate, she’ll figure out a way to make it worth your time. Otherwise, who gives a fuck? You’re the chump and this manlet is the alpha. That’s the only way this bitch sees it.

    4. Not like you didn’t already realize, but you got played, dude. You note a bitch like this and, in future you’ve *got* to keep in mind; she’s straight-up looking to get something for nothing. You want something from her? The only way a bitch like this gives you the time is if she is getting something back. As long as you know how things stand, she can still be useful to you, but don’t fool yourself that she ain’t a selfish bitch. Most women are polite enough to disguise that behaviour, others are just straight mercenary and if they see that you can be played like that, she’s type-casting you as a chump. You’re like all those old dudes she knew when she was a smoking piece of jailbait that would shower her with gifts and attention. They all know how this shit works. Just enough of a hint that things might not be straight platonic to string you along, get her free gifts and, once the well is tapped dry, move onto another dope.
      Next time, you’re too busy for this shit, man. If she’s real desperate, she’ll figure out a way to make it worth your time. Otherwise, who gives a fuck? You’re the chump and this manlet is the alpha. That’s the only way this bitch sees it.

    5. Man you seriously need to stop doing that shit. Obviously you two have a past and she still hits certain notes for you (I been there), but bro, you need to quit that bitch.

    6. Man you seriously need to stop doing that shit. Obviously you two have a past and she still hits certain notes for you (I been there), but bro, you need to quit that bitch.

      1. If you help a woman when she’s in trouble she will remember you next time she’s in trouble.

    9. She probably had another dozen guys if you just said no.
      A while back a girl I was trying to bed but was supremely flakey and ignored my texts despite us having a good time together. A year later she texts me asking me whats up and my beta side is like “Oh man she’s back, so you’re saying there’s a chance!” she told me she was lonely (not in the horny way), and then I wised up and asked her. “How many other guys did you text?” She said 8 and all of them responded. I cut her off, and this was a good korean girl born and raised in Korea and only spent a couple years in NY.
      Girls of any value need to be pursued, if she’s coming to you sure there’s a chance you’re gonna get laid, but she’s insist on meeting. All other times its for emotional support of resources.

    10. Surprised a white chick left you for a white “manlet”. From my experience white women leave white men for black meat – So don’t be sad brother..chin up, you did a good deed to yourself by being nice

  5. “most women simply don’t have much to offer men other than sexual satisfaction.”
    I’m sorry your life experiences with women have been this diluted. I’ve always had a few intelligent guy friends, including now, all of whom know I don’t want a relationship. Yet we talk and laugh together often. I can talk to them about as much as I can my female friends.
    What gives you the idea that women are only useful for sexual relationships with guys?

    1. Attention moderators. “Lilac Haze” is a woman invading a strictly designated male space. Do what you have to do…

      1. It’s been a week, and at least one writer is aware of my presence. If they’re planning on banning me they’re gonna be a little late.

        1. That’s why I put up the purty picture to make sure your exposed. Duuuuuurrrrpppp 🙂 🙂

    3. Because the overwhelming majority are entitled, whiny intellectual lightweights like yourself.

      1. My favorite part was:

        I’ve always had a few intelligent guy friends, including now, all of whom know I don’t want a relationship.

        Translation: S.I.F.

      2. Show me data or clear evidence, rather than personal attacks. “The men in the sample noted having difficulty speaking/interacting with the non-familial women more so than with other males because…” something like that, not “I hate this damn feminazi cunt for barging into our sausage fest and tryin to talk smart”.

        2. How would one conduct such a “study”. How would you setup this study?
          Also, I see no evidence your supposed intelligence.
          You only complain about men speaking about women in a truthful fashion.

        3. You can’t know if something is universally “truthful” unless you conduct endless studies across multiple randomized samples, and even then you might not know for sure. There is no “universal truth” about women because it’s a psychological concept, not a biological one. What you have are countless personal anecdotes and reassurances from other men that they’ve experienced similar behavior in their interactions with women, but so far as I know, these haven’t been studied officially much. Feel free to correct me if you’re aware of official studies about this topic.
          It would be extremely difficult, if not impossible to set up such a study, as you’d have to get samples of unknowing people and actors with perfect variable control into monitored interactions/relationships, then interview the unknowing people afterwards about how they felt during the experience. Unless you can come up with a better idea, I thin it’s safe to say that the advice about women on this site is based largely, if not totally, on anecdotal evidence(the one about piercings and tattoos being an exception), so in the end, your perceptions of women are based on shared experiences with the men here, and intuition.

        4. I could post a photo of a 40 year old man just as easily as one of a 20 year old woman. Do you really think that’d be trustable?

        5. “You can’t know if something is universally ‘truthful’ unless you conduct endless studies” TLDR: we can’t know anything, my opinion trumps yours.

        6. Not necessarily. Opinions only “trump” each other from our subjective views of what qualifies one as “better” than the other(more people holding the same opinion, feeling more connected to one opinion, etc.)

        7. LOL ergo you can’t setup the study.
          Then why did you ask for a “study” when it can’t be setup?
          Typical feminist logic lol

    4. Well let’s see, other tangible things that a woman can offer to a man:
      1. The ability to keep up the house.
      2. The ability to cook a decent meal.
      3. Child-rearing, and simply shoving them off to day care doesn’t count.
      4. Being willing to make the personal sacrifices to do the above three.
      For me, that’s a great woman, because as the guy sacrifices his earnings to give her a nice place to live, she’s sacrificing her own alternate future as a career woman to raise their kids.
      As a guy, that’s what’s in it for me.

        1. Hmmm… well mine tends a garden, cans food, raises chickens and collects eggs. Her work produces about 1/4 to 1/3 of the food we eat.
          Definitely fringe benefits.

        3. The things I listed are far more significant and valuable than what a typical modern independent American woman can be bothered bring to a relationship, so the premise of your question is invalid.
          I’d like to know what a “modern American woman” offers to a guy these days. I listed the ideal qualifications I see in a mate, so if a “modern American woman” is someone who doesn’t abide by the items I listed, what positive things do they offer?

        5. She’s talking about the hypothetical possibility of benefits to… having someone around who does little and complains about everything. Solid argument, I must say.

        6. You’re an insolent child if you can prescribe such derogatory language towards the incredible act of creating a new life and (hopefully) accepting responsibility for its success. Incredulousness to the truth of men’s experience as well as disrespectful behavior has been exuded by you with each keyboard press in your stead at RoK. Be sure to read this at least twice.

        7. Very productive individual, providing a necessity of life. My great grandmother did likewise. She was quite energetic and resourceful.

    5. ‘What gives you the idea that women are only useful for sexual relationships with guys?’
      That only applies to attractive women, unattractive women aren’t really useful or enjoyable for sexual relationships. An unattractive single woman can still be useful for a platonic relationship but more often than not she eventually would want to be more than just friends and that’s when the friendship starts going south.

    1. Women hate it when they are not the center of attention. When a man asks WIIFM that’s the first step towards destroying a woman’s perception of her self-worth and power projection. Always WIIFM and never let them have the upper hand.

    3. Running with the analogy, just like an Amex, they come with high surcharges and can get you into a lot of debt and misery if you don’t keep on top of them. Heh heh.

  7. I’ve said before that feminism is basically the communism of sex. Communism failed because it refused to acknowledge that human behaviour to the largest extent is incentivised, and it would not acknowledge the unintended consequences that followed from the attempt to remove incentives from the equation.
    Feminism is going the same way because it similarly refuses to acknowledge the fact of incentives in the field of sexual relationships between men and women, and it has no solution for the unintended consequence of men simply withdrawing their labours from the entitled little darlings. Women are not stepping up to fill men’s shoes in any real sense, regardless of the tiny contingent of supposedly “empowered career” women. You can’t get around the uterus, and you can’t get around menopause.

    1. Problem is that feminism will cause a lot of divide and harm to society before it can crumble. Much like how the Berlin Wall divided Europe and caused immense suffering before it came crashing down

    2. Problem is that feminism will cause a lot of divide and harm to society before it can crumble. Much like how the Berlin Wall divided Europe and caused immense suffering before it came crashing down

    3. MA I really agree with you here. However, I question sometimes whether communism actually failed.
      Yes, it failed to succeed under the paradigm of success set up by capitalism. However, it’s vicious consequences are not just being felt today, but seriously impacting (for the worse) the every day lives of men.
      We can call it a victory for capitalism. We can say we are a nation running on a free market economy where personal incentive and achievement is rewarded and laziness and weakness is punished. We can say that creativity and entrepreneurship rein supreme. But look around and ask yourself whether or not it is true?
      Sometimes I wonder if the socialists didn’t actually win only winning looks different than we expected it to.

  9. I’ll add a different set of ‘nothing’ reasons. You have to understand that as a man, women are evaluating it like a practical business decision, asking herself things like what does he do for my social standing amongst my female peers? How much spare change does he have etc the usual stuff you guys know on here.
    She will behave like she is all into you because of your looks, personality, dominant frame or whatever bs is the latest trend on the manosphere, but she doesn’t give two fucks, and if she gets a whiff of a millionaire who approaches her and is like ‘im gonna take care of you’, it doesn’t matter how long you’ve been together or your history she will fuck you over in a heartbeat.
    What you get on your hands is at best a depreciating asset. Even if she’s sweet and feminine and all that other bs she will become old, dry and unfuckable while you still have realistically another 20 years of quality.
    For me I just couldn’t get over the fact that her loyalty was so fucking flaky, and it’s just something I can’t forgive. I don’t care how much they try preaching here about gaming her etc that kinda disloyalty disgusts me, and I don’t know about other red pill guys but it’s just something I can’t deal with.
    If they could be there for you when times got bad she’d have unwavering loyalty in return, but they can’t. So fuck them.

    1. No matter how good any interaction goes with any man or woman. You are alone. Nobody is on your side. Never forget. Keep that in the back of your mind at all times. Keep the game face glued on permanently. Never grow emotional attachments.

      1. Hmm that’s kind of a tough one, but I’ve found now that because I don’t think of women in a positive light anymore I’ve naturally just not been able to get attached. Instead of being out and about and seeing a pretty girl and thinking ‘which one of these is the future love of my life’ to ‘what the fuck does this backstabbing cunt want’ tends to do that for you lol.
        I like having attachments with my male friends and animals though, but you should be able to deal with being alone. Try not to though its not so fun ALL the time.

        1. I know what you mean and I concurr. But it’s easier to lie and game your way through life. It’s set up that way. It’s very unnatural but it’s reality. Just keep lying if you want to continue lol

        2. For me, it’s not that I don’t view women in a positive light. It’s that once I figured them out – don’t laugh, at least I think I figured it out – the mystery was gone, along with my ability to deify them. I simply became cynical, and most of the psychic attraction went away. It’s sad, but I joined the ranks of those only wanting women for sex. The companionship just isn’t satisfying when I can’t idealize them.

        3. Yeah but have a think about what you just said though. Outside of a vagina, bearing all those things you admired no longer exist, what else is there?
          That whole ‘don’t try to figure out women etc’ is the biggest myth there is. They are incredibly easy to figure out, and I get what you mean in that it was dissapointing just how shallow they really are in how they operate.
          I don’t get what outside of sex you’d want one for unless you’re running your own business and there is one who knows ways to help you maximise profits and rinse feminist dollars. But romantically no, it’s all built on a lie and I find that horrifying.

    2. Couldn’t have put it better myself.
      I have trouble with women’s loyalty too.
      I can get pretty much over anything, but investing into a flip-coin does it for me. So i simply don’t invest.

    3. Your deep feelings of pain and betrayal by this wicked creature are shared by most men..Thank you for your honesty.

  10. Yep every man must ask this question. Most women are degenerates of the highest order, and they speak utter bullshit most of the time. Take the case of a man serving time in prison for attempted murder, and impregnating 4 FEMALE PRISON GUARDS. What a great choice as a partner and/or a father. The decline of western women is sickening
    http://www.news.com.au/world/sex-drugs-and-mobile-phones-corruption-unearthed-in-us-prison/story-fndir2ev-1227135426782

  11. Yep. I have to be honest and say I’m really starting to get over fuckable women with nothing else going for them. I realised I can’t stand being in the same room as them after we’ve fucked. It makes me feel crap that I was physically inside someone so stupid, shallow or self-centred. These days I need to know the woman is at least intelligent enough to hold an interesting conversation, make me laugh, be enjoyable to be around, or have some other worthwhile quality about her other than her fuckableness. I’ve realised I’m not that fucking desperate.

    1. Careful bro, if you don’t treat her exactly to the parameter she wants, she might scream “RAAAAAPE!” to save face rather than feel slutty and possibly risk being heckled by her friends! You are playing with some serious fire there!

  12. Oddly enough less generosity is actually rewarded more. She respects it when she has to work for it.

  13. Even when i was a beta (not nearly as pimp as some of the ppl here)with my first gf i took a hard look at how i lost my virginity and i came to the conclusion that she bought me with her pussy. Every notch since has had the same element of transaction. If you give a girl everything before getting poon she has no reason to give you poon.
    conversely when girls cant buy a man with their pussy she flips because it means shes poor.

  15. Well the problem too is women do not need to date men for sex, babies or to live their life.
    I know single 24 y/o’s who are selfishly living for themselves. Have great career prospects and just live the ‘good life’ And they say if they can’t find a man, they’ll go to a sperm clinic and choose the best ‘specimen’
    to which i say, thanks dudes for giving your high quality sperm whilst in college…especially ivy league dudes. thanks!

    1. Of course they say that at 24. You know how sad a 40 yo single, childless woman is, using a sperm clinic to try and have a baby so that she’ll have someone in the world who will love her? And it won’t, because who wants to be raised by an elderly single woman who never even knew your father? ‘Gee thanks Mum, thanks for choosing that high quality sperm, really makes up for not having a father around. Cheers.’

    2. She’ll have a different tune at 40.
      I see these single moms that have kids through sperm banks. Its amusing.
      If the Western world didn’t subsidize these women through welfare, govt jobs, etc then we wouldn’t have this issue.
      Women are NOT self sufficient in greater than 90% of examples.
      Western White men should have fought this problem a long time ago. I blame White men for this issue because they were too weak on this subject.
      Look at the PM of Turkey. Dude just came out and said women belong in the home not in the workplace.
      The non White world doesn’t believe in feminism.
      As the White world dies off, feminism will die off as well.

      1. What was really amusing was this case where a lesbian couple had gotten sperm from a sperm bank and the bank mixed up the specimen. They got the sperm from a black donor. The little girl is a mixed hybrid and they are suing the sperm bank.
        Sounds funny, but I pity the poor little girl who now has an identity crisis which she had no control of. She IS the real victim. Thank you you stupid cunts.

    3. Of course a 24 year old doesn’t care about finding a man, she just wants to have fun. When she’s single at 30+, she’ll definitely feel different

    1. Yeah that was a fun article.
      Got into a great debate with the feminists on the comment section.
      Loved it. I have proven again that feminism has no logical argument.

  17. This is a frame of mind that most GIRLS are taught to have by their bitter angry mothers by the time they are 16. I will never forget this couple I knew in law school. Nick and Nicky (Nicholas and Nicole- I know, so cute, eh?) were a couple from day one of 1st year. They were fun and cool and we started a study group (leather jacket, anarchist intellectual types, my kind of people, we were gonna fight for human rights, ya know, save the world!) After 3rd year final exams, we separated to study for our individual state bar exams. I ran into Nick one day looking dazed and confused sitting on a park bench. It seems that Nicky- his fiance, the love of his life for three years (they were gonna save the WORLD, did I mention that?) had just dumped his ass for Prof. Winters, our Advanced Constitutional Law Professor- one of those hotshot, cool, leather jacket wearing professors who have TENURE (ie: six figure salary and all the perks that come with teaching at a major university). Nick failed the bar exam that summer.

  18. Unfortunately I ran into an old highschool friend I haven’t seen in 12 years and the guy has become a complete omega despite spending 8 years in the army. he has two kids by a fat lazy woman whom has physically abused him in the past and dumped him recently. he cries and begs her to take him back and even post poems about her on facebook in a attempt to win her back. recently he started dating a mother who has a fiance and proudly pronounces that he cuckoled this whore because her fiance “didn’t treat her like a princess”. I’ve tried feeding this hopeless case the red pill several times over the past few months but he’s a lost cause.

  19. Fair point regarding ‘incentive’…but basic human psychology states we’re either moving towards something i.e. incentive or reward, or away from something i.e. danger or loss. Too many men settle for the first woman who will marry them out of fear of being alone all their life.
    The first step is determining what you want and recognizing it when you see it, then going after it with the conviction that it is your given right. Reach for the reward.
    Ok, I can hear all the ‘blue pill’ takers saying, “But what if when I find the right woman she doesn’t want me? The chances of finding another will be slim, and even if I do, she will most likely reject me too! Maybe I should just settle?” To which I say, “Bullshit!”
    Any man who has the confidence of his convictions, and knows what he wants, and what he deserves, is the kind of man that will leave a trail of wet knickers in his wake and inspire vagina tingles in any woman he gives more than a passing glance to.

  21. There’s very little in it for you.
    Marriage is all about the woman. It’s a gigantic victory celebration for the woman.
    It’s “her” day.
    She gets a giant rock on her finger, and gets to play dress-up-like-a-princess. She gets to blow insane amounts of money, and invite the entire world to come and see her. There’s lots of white and frills and flowers. And afterwards you have no more sexual freedom.
    The whole thing is a horrifyingly unequal.
    Let’s be clear: She gives up NOTHING. Her sexual-market-value has a very, very limited lifespan. The man’s does not. She’s cashing in her few remaining days of beauty (if any) in exchange for a lifetime of support, potentially half your assets, and the desexualization of her husband.
    Is it any wonder marriage rates are plunging? At least 50 years ago, your wife might have been 21 years old. Now? 29? 30? LOL???? There is **NOTHING*** in it for you. Stay far away.

    1. In a traditional marriage, I have no real issue with the husband supporting if the wife is doing her part of raising the children. Marriage used to be about security for raising future children, because both parents making vows to stay together meant that they actually took their family responsibilities seriously. Then society decided actually fuck that, kids are fine being raised however the fuck anyone wants to raise them, as long as the parents get their ‘sexual freedom’. Because hey that’s what really matters

        1. Yeah I love all these “born again traditional” women.
          I have single moms telling me they are looking for a “traditional male”.
          How can a single mom ask for a “traditional male” when she is the not even close to being traditional herself.
          These are crazy times.

        2. Virginity is inconvenient, so it’s labeled misogyny. 2014 traditional marriage = pay my bills after my SMV has dropped like a rock.

        3. I think commenter “Lilac Haze” asserted that the hymen doesn’t have anything to do with virginity, that it disappears naturally upon puberty. Feminists are even asserting that virginity is a social construct.

        4. How can a single mom ask for a “traditional male” when she is the not even close to being traditional herself.

          This legitimately made me laugh out loud. It’s funny because it’s true.

    2. Too right!
      People say that men don’t want to get married these days. I think they are wrong. Men do want to get married but not to the women on offer.
      Many men would get married if they had the same women on offer 10 years younger. I know I would!
      Still, it is possible to marry a young woman with morals, you just have to know where to look.

        1. Try Gondor or Mordor but Gondor is perhaps the better option, the taverns in which the single ladies with morals congregate are newer although the ales are much cheaper in Mordor.

        3. overseas. my central american fiancee is 13 years younger than me and was a virgin before we met. wants to be the “ama de casa” (housewife who takes care of children and the house) which is considered an honor in her culture.
          even overseas women like her are not exactly easy to find, but it’s doable if you don’t mind a girl who goes to church and don’t mind waiting a few months for sex.

        4. Just like “head of the family” used to be considered an honor in our culture. But not anymore.

    3. “There is no reason for a man to get married in the Western world anymore”.
      Marriage is a contract where a man signs his assets & freedoms away to what is essentially a ‘Slave Mistress’ & her muscle is the government. The government has taken away any advantages that used to exist to married couples. The government officially does not support family.
      Men don’t fear commitment which is the common accusation. We just don’t want relationships with something that has become universally toxic.
      The female mentality of marriage is the maximum mentality of greed & vindictiveness. Women are greedy & grasping. They have become educated about legal powers & have the malice to use them. Now more commonly you’ll see women refusing to take a man’s last name in marriage but are happy to take his money in divorce.
      The reason the courts are so favoring to women in our “Male dominated society” is…money.
      Women spend a hell of a lot more money than men do. She spends her own money, she spends her husbands money, she takes her husbands money on divorce & inherits his money when he dies.
      Business & government depend on this net transfer of wealth of men to women & facilitate it in ways they can because it directly affects their bottom-line.
      (Notice every evening that 70-75% of commercials you see on television are geared to women where only 8-10% are geared towards men.)
      The difference in spending is why business will support any kind of measure that involves women getting ahold of more wealth from men. Women are the juicy cash-cows of business.
      Business & government support any measure that allows money to be released from the hands of frugal, low spending males & into the hands of excessive high-spending females. It’s really that simple. That’s why the media celebrates women in divorce, that’s why divorce settlements are non-sensical. That’s why women are angels on television & movies even after the moral crimes they commit. That’s why the law (all though being drafted exclusively by men) is so anti-man.
      It’s strictly business.
      To sum it all up: Marriage = Government sanctioned theft of male assets, or an assets transfer ritual from men to women via the anti-male divorce courts.

    1. We’ve got our own feminist here on ROK by the name of “Lilac Jane” and few others who crashed in from time to time. I must disagree with you though, feminists do have solid logic when it comes to putting their best interest forward. Don’t want competition? Just convince the white-knights in power to ban porn and prostitution, problem solved. Men are the real suckers here, most men can’t even begin to know where their best interest lay and instead just playing along into the hands of their enemies.

      1. I agree with that. They get the dumbass White knights to support their behavior. The feminists don’t teach these morons the truth about their true intentions.
        However, the support they get from White Knights isn’t done through rational or intelligent debate. It is done by getting these moronic White knights to work against their own interests through emotion and “sex” not through logic.
        What I mean by lack of logic to their arguments is that I can definitely prove that men and women are NOT equal.
        This phony “equality” is destroying the West. Feminism teaches that this type of “equality” is beneficial for the society that practices this ideology. That is incorrect.

  24. This boils down to my conclusion after learning game.. which essentially take on all the selfish behaviors of women, but have logical reasoning (something women lack).. for doing so. And you’ll will, and so will she, almost every time. Funny how that works.

  25. Hello, I’m Najeeb Ilyas, I’m Muslim :), I want to say I really do appreciate all of you on this site, I’ve learned more from this site in a week than the previous 10 years I’ve been active on the Internet… more grease to your elbow…
    However I’ll really appreciate if one of our red pill elders over here would check Quran 2: V 221-241.. I think that would solve lots of marital issues bedivilling the West today, I look forward to hearing your always wise comments, God bless, Bisalam 🙂

  26. In conjunction to thinking ‘What’s in it for me?’ its an equally wise option to ponder ‘What’s in it for HER?’
    When you only see your angle, it sets you up for a big fiasco especially if the woman you’re dealing with is very cunning and manipulative.
    Girls are good at being very nice and flirtatious while simultaneously trying to extract something from a guy. It could be money, his contacts, his good-looking friend that she wants to bang. Thirsty son’s of bitches who desperately crave sex will only see what’s in it for them, they mistake her false appearances for genuine interest, which gets them thinking that he could pursue her. All while completely blinded to the fact that she’s using him to get something. He never saw the true intention behind her behaviour because he never looked at it from her perspective.
    And he sits there puzzled when she turns cold, flaky or uninterested when he tries to initiate contact with her.
    Another example of dumb sons of bitches are Boss’ s who give promotions to office sluts to help achieve a higher rank not by merit but by being a cum deposit.
    What did he get? Sex. What did she get? Power, position, money and control. She knows when she wants something, all she has to do is suck dick. He doesn’t have her loyalty or respect. In fact it could be a matter of time until she finds a way to undercut him at her full benefit.
    Was fucking her worth it now? When all he had to gain was pussy, whereas she gained something more practical and useful. A chunk of power.
    WIIFM mindset explores only what YOU stand to gain but neglects the value of what you have to FOREGO to obtain it. Therefore look at both sides of the coin when dealing with people in general. If the net value is + or roughly equal, good. Otherwise get rid of it.

    2. Good point.
      Always understand the female angle on these issues. I always try to determine the “angle” that she has when trying to figure out an interaction with a female.
      Single moms are often good at this. They will show significant interest in a man so that he supports her children.
      She has no real interest in the man but in his wallet. She will feign interest due to this fact.
      A man should consider just a pump and dump with these women if they are very attractive. If not, there is no point in even interacting with them.
      If she won’t allow a pump and dump or to go on a vacation without her children, there is no point in interaction.

  27. Always do a cost/benefit analysis of every relationship you’re in to determine if they’re an asset or a liability. And with women it’s always a liability. When a woman calls, they usually start the conversation with this; Hey, can you do me a favor?! And when I ask what’s in it for me, there is usually silence at the other end of the line! With over 50 years on this planet, one thing I know for sure, when it comes to women, when you do them a favor they never return it or pay you back. Women are total users. It’s all about her all the time.

  29. “There is no reason for a man to get married in the Western world anymore”.
    Marriage is a contract where a man signs his assets & freedoms away to what is essentially a ‘Slave Mistress’ & her muscle is the government. The government has taken away any advantages that used to exist to married couples. The government officially does not support family.
    Men don’t fear commitment which is the common accusation. We just don’t want relationships with something that has become universally toxic.
    The female mentality of marriage is the maximum mentality of greed & vindictiveness. Women are greedy & grasping. They have become educated about legal powers & have the malice to use them. Now more commonly you’ll see women refusing to take a man’s last name in marriage but are happy to take his money in divorce.
    The reason the courts are so favoring to women in our “Male dominated society” is…money.
    Women spend a hell of a lot more money than men do. She spends her own money, she spends her husbands money, she takes her husbands money on divorce & inherits his money when he dies.
    Business & government depend on this net transfer of wealth of men to women & facilitate it in ways they can because it directly affects their bottom-line.
    (Notice every evening that 70-75% of commercials you see on television are geared to women where only 8-10% are geared towards men.)
    The difference in spending is why business will support any kind of measure that involves women getting ahold of more wealth from men. Women are the juicy cash-cows of business.
    Business & government support any measure that allows money to be released from the hands of frugal, low spending males & into the hands of excessive high-spending females. It’s really that simple. That’s why the media celebrates women in divorce, that’s why divorce settlements are non-sensical. That’s why women are angels on television & movies even after the moral crimes they commit. That’s why the law (all though being drafted exclusively by men) is so anti-man.
    It’s strictly business.
    To sum it all up: Marriage = Government sanctioned theft of male assets, or an assets transfer ritual from men to women via the anti-male divorce courts..

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