Book Reviews Of “Made To Stick” and “Tapped Out”

The following is a compilation of two brief book reviews.

Made To Stick

ISBN: 1400064287

This book attempts to deconstruct why some ideas tend to stick (i.e. become viral) by giving you examples of sticky ideas and why they were effective. Tips include:

Mysteries are powerful, Cialdini says, because they create a need for closure.


Curiosity, he says, happens when we feel a gap in our knowledge. Loewenstein argues that gaps cause pain. When we want to know something but don’t, it’s like having an itch that we need to scratch. To take away the pain, we need to fill the knowledge gap. We sit patiently through bad movies, even though they may be painful to watch, because it’s too painful not to know how they end.


Knowledge gaps create interest. But to prove that the knowledge gaps exist, it may be necessary to highlight some knowledge first. “Here’s what you know. Now here’s what you’re missing.”


…try appealing to more profound types of self-interest.

Much of the book’s proclamations were hinged on dubious psychological “studies” that were mere surveys of college students in some contrived setting. The authors managed to find the most boring psychological anecdotes possible, which make you feel as if you’re reading a poor man’s Gladwell. It wasn’t until the epilogue did I feel a payoff when they presented a cheat sheet of sorts that gave an overview of their methods, with the most useful being  “use analogies.” Attach a story to your idea that increases the chance it will be remembered. This entire book could be distilled into a blog post that may give you an idea or two, but nothing more.

The two men who wrote the book are brothers Chip and Dan Heath. Does their name ring a bell to you? Probably not, and there are no clients of theirs that you know. In other words, the authors are essentially keyboard jockeys who haven’t created anything viral themselves, but have done “research” into the matter in the form of low sample size studies. I think I’m as qualified to write this book as they are.

In the end this is a boring pop psychology book that has caused me to decide never again to read a pop psychology book.

Read More: “Made To Stick” on Amazon

Tapped Out

ISBN: 159240619X

This is the story of an aging self-described beta male who decides to train and fight in an MMA match. The book chronicles his training, his trainers, and the arguments with his fiance, who doesn’t approve of his lifestyle. The book flies at a smooth pace and keeps you engaged, with many lol moments spread throughout.

For the average person, the initial reaction to getting hit hard in the face is to turn away. For the average fighter, the initial reaction is to get angry and try to return the favor. Both are mistakes. The proper response is to act as if you were never hit. Show no reaction. If your opponent sees either pain or rage, he will know he hurt you, and no matter how tired he is, it will turbocharge his battery.


“You see, you had to tap,” Magno said. “The fight is over and no one is hurt. Jiu-jitsu is the gentle art.”

“I see,” I said, rubbing my elbow. “And what if I hadn’t tapped out?”

“Then your elbow pop, pop, pops,” he said. “And you must visit doctor.”


Sitting back on the benches of the gym with my leg up and the ice bag strapped to my leg, Ryan wandered past me, stopped, and asked, “You all right?” It was one of the things I liked most about MMA fighters. They didn’t mind putting a little hurt on a teammate, but they never wanted to cause an injury. They wanted to win, often desperately, but not at the expense of permanent damage. They were in the hurt game, not the injury game.

There was even some game advice from one of his trainers who re-packaged the classic venue change move as “the bounce,” which greatly impressed the author:

“It’s called ‘The Bounce,’” Dennis started, slowly warming to his subject. “On a first date, most guys think up something elaborate, but at the end of the night it is still a first date and women have rules about first dates. Instead, I invite a girl out for coffee or something. Then I text some friends and arrange to go over to a bar and get some drinks. An hour later, I propose that she and I grab a bite to eat. Bounce, bounce, bounce. It’s not a first date; it’s three mini-dates. Women have different rules after a third date.”

“You’re an evil genius,” I said with admiration.

I didn’t like how supplicant and fearful he was of his fiance (in one part he describes how to buy the perfect engagement ring). Here you have an American guy taking a big risk to fight MMA but still grovels before a woman as if she is the only one left on Earth who will have sex with him. My other complaint is that the book was too short. For two years of training, the story flies too fast, introducing a series of characters that you don’t really feel invested in. Nonetheless, the book was entertaining and funny. I recommend it if you have any interest in martial arts.

Read More: “Tapped Out” on Amazon

12 thoughts on “Book Reviews Of “Made To Stick” and “Tapped Out””

  1. In a similar line of thought as Made to stick, The tipping point written by Malcolm Gladwell talks about how ideas, trends and illnesses are spread within a society, it covers different factors and every arguements is well referenced. I’m half way through and it’s very interesting.

  2. Here you have an American guy taking a big risk to fight MMA but still grovels before a woman as if she is the only one left on Earth who will have sex with him.
    This essentially is the tragedy of all men.

    1. Indeed. You see guys who act as if whatever woman they are approaching is The Last Woman They Will Ever Talk To.
      À bientôt,

  3. I read Tapped Out; concur it was short but a good read, what with all the personalities in mma. His fight is on you tube if you look hard enough.

  4. An idea or concept can become viral (airborne) if it reads like poetry or prophecy. Still there are many dead poets who would be more widely known if only they could sing or play an instrument. Most rock stars are just poets who can sing and jam an instrument, and their words are beyond viral, becoming jingles in the heads of everyone. The writings of people like Thomas Jefferson read like a symphony, becoming close to ‘living words’. It would be interesting to consider how the reach of his words would have been extended if Jefferson had been a musician as well.
    The feminist matrix grid closing in upon man is concurrent with the viral beta-sick love song lyrics we are inundated with in contemporary music. The delivery mechanism is the irresistible smooth instrumental beat and sound. The deleterious effects are real as we see generations of toe licking apologetic beta simps becoming the norm.
    Conversely, ideas like ‘sluts are for pump and dump’, ‘never marry a ho’, ‘western bitches shape up or ship out’, ‘walk the plank cuckolding skank’ and so forth . . these ideas WOULD GAIN STEAM if we had several decades of familiar radio music with these core ideas as theme to the lyrics.
    Can you imagine how limited and obscure feminism would be today if instead of 10,000 popular songs alone with the basic theme of ‘I can’t live without you’, if instead boys and girls had grown up listening to the whole spectrum, easy listening to country to metal, and were familiar with 10,000 or so upbeat dancable songs whose lyrics centered around the commandment ‘woman – you were put here to serve man’? We are too often ‘caught’ by the catchy beat or sound of a song being fed through the airwaves to us, but we never requested the ‘PEDASTALIZE THE BITCH’ brainwashing virus that the music carries.

    1. We do have decades of familiar radio music with these core ideas. It’s called rap and most of you hate it.

    2. Guess what sells?

      *rage vomit*
      Air Supply made a career out of playing the same mid-tempo dreck over and over, creating an army of blue pill “Air Supply Muthas” taking their cues from rom-coms and doing things that, in the movies, get you the girl, but in real life, get you Free Room and Board on the county and a restraining order…..
      À bientôt,

    3. I had a similar thought at work. They only have simp songs on the radio and thats just the songs sang bysupposed males like ‘marry her anyway’ and other bullshit while the female voices sing bullshit about being lost happy confused and shit and my coworkers wonder why i randomly shout ‘Simp Song!’ when that shit comes on.
      One girl tried to correct me and immediatly turned around mid convo when i showed a facial expression proving my point. Also Jim Jones said it best “2 things i’ve never seen, a UFO and a bitch i need”.

        1. The rapper. I forgot there was a murderer with the same name. Apparently the killer felt the same way.

Comments are closed.