Russell Brand Is A Social Genius

I’m sure many of you have seen Russel Brand’s expert mockery of both the news media and the anchor’s supposed social skills (see above). Videos of Brand pop up every so often and they’re ripe with applicable knowledge. His chaotically funny and flirtatious over-the-top rambling is his number one skill—nearly every female interviewer I’ve seen with him ends up a giggling school girl. This is a video of genius in many forms.  The man is a comedian, and like many comedians his best skill is presenting real issues in a comedic light. He ridicules the news media, makes fun of their superficiality, and exposed their contrived images. More importantly Brand showcases an expert application of social skills. Within the first minute he has set the frame of the conversation and has designated each participant a role.

0:12 Just over ten seconds into the interview Brand begins showing his disinterest for being there. This is not an angry disinterest, but a playful one. Brand calmly spins in his chair while the three interviewers rigidly sit there as if they were puppets controlled by a puppeteer. By creating such a stark contrast between him and them he sets the stage for the later parts of the interview.

0:35 Brian, your outfit is fucked. You have no originality and you are a product of your superiors and nothing else. You have not an ounce of  autonomy in your entire body. You are a gear in their well oiled machine. In terms of game, Brand deals with his biggest obstacle right away. He instantly paints Brian as boring and the only way Brian can get out of the hole Brand dug for him is to become a try hard, begging for the attention of others.

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0:55 “You’re a fellow Englishwoman…” With one sentence Brand frames it so that this woman is ‘on his side’ since they share a commonality. He recognizes this woman is the less dominant of the two woman so he gets her on his side. Throughout the course of the interview she refrains from playing along with the other two’s antics.

1:13 The last thing Brand does is spark the attraction of the most dominant interviewer, Mika. Brand has her help him put the table back to her. This is already an act of compliance and submission on her part. Immediately after, he comments on her dress and how low cut it ism thus sexualizing the interaction. He flirtatiously tells her he is a man and he has animal desires. From then on this host is uncomfortably squirming around in a puddle of her own sexual juices. A woman will always submit to a more dominant man, it doesn’t matter if she is the host of a popular “news” program.

Brand creates his own reality. By non-verbally showing direct contrast to the anchors, without being overt about it, he gains the upper hand. The anchors treat him like a zoo animal, but he masterfully plays off it. Compare Brand’s expert control of an interaction with that of the average person. These news anchors try to gain dominance by pretending he isn’t there, talking down to him, and trying to trip him up in what he is saying, and of course they fail. They’re unoriginal and try to bring up the same points over and over. Brian thinks Brand’s power comes from his cold chain and open chested shirt.

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Another facet of Brand’s dominance is his positive demeanor and his use of the interviewers’ reality against them. He never insults or argues with the host and instead chooses to either change the subject or make a comment that they have to comply with as to not look like an asshole. He mocks their entire existence while they smile and nod.

Brand won within the first minute of the interview. The anchors had no hope, they could not impose their will on his reality.

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33 thoughts on “Russell Brand Is A Social Genius”

  1. Russell Brand so owned those poor bastards. He kicked their self important asses off their high-horses and kicked some more. Awesome.

  2. Brand strikes me as someone who is for the people, irrespective of how much money he has. He is famous yet tells it like it is, which is extremely rare nowadays.

    1. Been watching that , good catch by the way. He still got the book money, and the press.I might by it just to piss feminazis off. They cherry picked his excerpts and branded him as a “rape manual” writer. Strange thing is in the comments section of the sites I read about it on, people take feminists to task.
      Back on topic, Russell had both women primed for escalation post interview.

  3. He is a social genius and possessor of Oscar Wilde level wit, but he spin-doctors his wit and becomes a pseudo-intellectual sometimes. I once saw Mr. Brand get floor-mopped by a panel of British politicians for his views that ‘love’ instead of incarceration was a better way to minimize crime.

  4. I don’t like his swishy schtick, but he knows game and social dynamics inside and out.

  5. This interaction was definitely one of the best things that has ever been put on MSNBC.

  6. For a duration shy of ten minutes, someone made that news network interesting. Now back to my regularly scheduled program of not watching regularly scheduled programs.
    Good post.

  7. Yeah, but . . .
    This was a celebrity puff-piece. They weren’t there to grill him on how he laundered the kickback money or spring some gotcha material furnished by his political enemies. They were there to let him be a performing monkey, which he did. He may have gone a little outside the boundaries of what they were expecting, but it’s a puff-piece, so they just smiled and went along.
    He did a good job, but this was strictly tee-ball.

  8. Great video and analysis. Brand’s talent also exposed how weak and empty these “news anchors” are. Mika Brzezinski is the daughter of former National Security Adviser, Zbigniew Brzezinski. You’d think she’d have the basic sense to research who her guest is, but she didn’t even know who he was! Though Brand is a comedian, his lines about the superficiality of the media and causing a “stir” by manipulating information, were spot on. You’d never hear such honesty from an insider. My takeaway is to remember not to take people too seriously, especially “important” people from the media, politics, etc. Most of the ones I’ve met are empty suits and skirts. Brand’s periodic leaning back and looking around is the embodiment of the ‘aloof and indifferent’ attitude Roissy describes.

  9. Anyone else notice when she is attempting to say the name of the tour at the end, she says “Messiah Porn Complex”?

  10. I saw this a few days ago and laughed.. Because I get it (at an energetic level). Now seeing a post on this website with an acute analysis, well that’s painful overkill. You can’t “analyze this”, this wasn’t some made for TV movie on “social dynamics”. It was an authentic human being tossing aside insults from a point of non-ego. Russel Brand has simply done the inner work, now stop externalizing and find center.
    This isn’t even fucking feminist or not. It’s social puppeteering vs authenticity.
    So simple, really.. but obviously blinding to those who still watch TV.
    All of Brand’s interviews are gold, sort of like the awakened, mind blown Charlie Sheen.
    If you really think your “next level” with these rogue celebrities, add Tila Tequila on Facebook…

    1. any one who’s keen to learn game would be intimidated by the breakdown thinking he has to sub communicate all this in his communication. russell just views the world on a different macro and fundamental level that he becomes it. if that makes sense.

    2. Tila Tequila?
      2004 called and they’d like their C-grade celebrity reference back.

  11. The best part was how, with no training in ‘broadcast journalism’, Brand did the interviewers’ job better than they did…

    1. Broadcast journalism is basically a major where they suck out your soul and replace it with whatever they want.
      Independent thought does not compute with those Ted Baxter’s.

  12. Why’d you stop at 1:13?
    There was so much you could of commented on in this video. I mean the frame he set and the way he had Mika squirming the whole time is just superb. Like later on when he calls her out on stroking her bottle and tells her to “take that ring off, it don’t mean nothing to ya!”
    Brian strikes me as the classic guy who doesn’t get it, thinking it’s about the way Brand is dressed and totally missing that it’s actually about the frame Brand set early on.

  13. Mika is a mess: she’s nervous, but tries to “sell the lie” to Brand that she’s nervous because he’s objectified her and even adds to the lie that she’s responded sexually all in an attempt to elicit dominating behaviours from Brand who by attempting to Dominate her, would be in turn dominated. (This pattern is why creating tension works so well in the short term for gaining access to women sexually). She like most women is willing to use her sexuality to dominate/control men but disavows this (to some degree) consciously hence her “bottle stroking”. The only reason she’s nervous is because Brand won’t allow his “reality” (as someone else referred to it) to be taken over/dominated by her or any of their “weak minds”. He won’t let his will be dominated and this makes her uncomfortable because deep down she’s (like most women) terribly insecure.

  14. There’s a documentary of him retracing the journey from ‘On The Road’, in which he is in a random bar in middle America, before he was famous there, deploying perfect Mystery-level game on the hottest chick in the bar to great success.
    A sharp dude.

  15. when he comments on her breasts and his primal male urges, he isn’t making her pussy wet, he’s making her extremely uncomfortable with a cheap and sexist comment – because that’s the only way he knows how to deal with his own discomfort (which is understandable!) — better her feel uncomfortable than him. that comment is 100 percent calculated to disempower her — and sadly, he succeeds. it’s wrong and it’s pathetic. “squirming” is about being turned OFF here. and “belittling” — to feel powerful at someone else’s expense — isn’t actual (personal) power, but the opposite. so yeah, the general crew were idiots and needed some kind of witty response from russell, which they got, but had he been able to do that without making a tasteless sexual slur on par with any racial slur — then he’d have been a real man, or genius.

    1. You clearly have little understanding of how female sexuality works, much less what true female sexual arousal is displayed as.
      Stop assuming that everybody has the same anti-sex mindset you have. Not everybody is petrified of their own sexuality.

  16. a rebel in the mainstream, finally, a bit late but, one…
    of course from the field of comedy, he slipped through because they didn’t take him seriously… i never thought he was very funny and it took me a while to realise he was a revolutionary… he stands out a mile cos all the rest of the media has had all rebel content excluded (at the risk of sounding paranoid) by the banking system media

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