How Consumerism Transformed Society And Became The Only Purpose Of Human Existence

In times long past, most people lived in small farming communities. Everyone knew their neighbors, breathed clean air, ate food we’d call organic today (that’s all there was back then), and raised large families. For the most part, the villagers had the same language, religion, and culture. Artisans in town made necessary products by hand. Men tended the fields and produced the goods. Wives stayed home to raise the children. Conditions were like this since the Middle Ages, but began changing during the Industrial Revolution.

Today, that would seem like pretty much an entirely different country. Actually, most of that would be quite dreadful according to modern tastes.

The modern era

Scientific progress brought industrialization. Railways crossed the continent; cities connected by them thrived, and some others began to wither. New products became available, most of which had to be built in factories. As this came to fruition, the automobile in particular was a game-changer. In many ways, this was a big step ahead. However, there were drawbacks.

Large corporations were needed to set up these factories. This transformed the economy, and a regular boom-and-bust cycle began. Economic perturbations even affected the rural communities, and so did wild price fluctuations in agricultural commodities. By 1920, the USA’s rural population fell to 50%, and kept dropping. Gradually, they came to the cities, where work was available.

Factory conditions were dreadful—long hours, low pay, and little attention to safety. Pollution became a serious problem. Vast extremes of wealth were on the rise. The market economy, which had worked pretty well up to that point, became distorted. Business interests got immensely powerful. A century ago, the last batch of sensible leftists had made inroads into fixing some of that.

To make a very long story short, the Great Depression began because of the confluence of Wall Street gambling, fractional reserve banking, and inadequate planning. A quarter of the USA was unemployed, and this left an imprint on an entire generation. However, massive war production kick-started the economy again. This required unprecedented deficit spending, creating a permanent large national debt, but all that’s another story.

The postwar era

Europe and parts of Asia required a massive rebuilding effort, but the USA was almost completely untouched and ready to go. At last, prosperity began returning in the late 1940s. However, citizens were typically very cautious about their spending, remembering what they’d been through earlier. Planners determined that the public needed a morale boost; narratives promoting the new prosperity were made fashionable. During the 1950s, there was tremendous interest in advertising and consumer psychology. Edward Bernays was a pioneer in this, a clever fellow like his uncle Sigmund Freud.

Many in the big cities began moving to the suburbs, prompted in part by the cities getting too vibrant. The new suburbs often were filled with cookie-cutter homes—as the song goes, little houses of ticky-tacky that all look the same. Eventually, getting larger houses became a safeguard against further ethnic cleansing, though pricy real estate ate into household budgets. Urban sprawl began, and dealing with traffic was unavoidable. Small grocery stores went out of business as the big supermarkets sprung up, with their goods laid out in clever ways to maximize sales.

The suburbanites competed with each other in ostentation. If a neighbor got a new color TV, it was time to get one too! They’d go into debt for a new car if someone else got a better one. “Keeping up with the Joneses” became another factor making large families unaffordable.

The 1960s counterculture reacted against all that. The hippies typically led simple lives, unplugging from the produce-consume-discard cycle. Ecology was a major effort, and fixing the pollution problem began to be taken seriously. Sure, the hippies were a little fuzzy in the head from getting indoctrinated with some interesting academic fads in college, and picked up some new vices, but they were onto something with the “back to nature” effort. Their yearning, sometimes subconscious, was to live closer to the land as their ancestors did.

However, it was not to last; the young Boomers eventually became Yuppies. They took on many characteristics they hated about their bourgeois parents. After the Carter malaise ended, the economy was in pretty decent shape. They loved buying new toys, and the “shop-till-you-drop” days were under way. If they couldn’t afford something, no problem—that’s what credit cards are for. Broken appliances were thrown away rather than repaired. Worn clothing was replaced, rather than mended.

The New Normal

Wages were rising relative to inflation, but peaked in 1972, and it’s never been the same since. Productivity per worker kept rising, but wages began to stagnate, while corporate profits increased. Undercutting from cheap imports, enabled by globalist trade policies, started eroding manufacturing. The middle class was on the verge of a decline. A few still lived close to the land (including the very unfashionable rednecks), but their numbers continued dwindling from urbanization and corporate farming.

The economy went through some more boom-and-bust cycles. The latest bust was a decade ago, again caused by Wall Street gambling, banksters, and inadequate planning after the lessons of the past were forgotten. The corporations bounced back fairly quickly—some bailed out for being “too big to fail”. Meanwhile, the middle class was devastated.

Still, the Voodoo Economy had enough survivors to keep the produce-consume-discard cycle going. They serve as cogs in the machinery of the big corporations, keeping the deliverables moving down the pipeline. They buy the products too, and having the latest and greatest gadget is one of their few joys. Getting a bigger flat panel TV is a thrill, and upgrading their cell phone every year is a must. There’s a name for them: Bugmen.

Life in the Bug Hive

The Queen Bee supervising the drones

It’s a pretty hollow existence—not quite to Brave New World levels, but not far. Individualism means getting a tattoo or becoming an urban elf. They’re disconnected from their roots, yet avid participants in mass culture. Their entertainment is as much of a product as their news is. They know little of their own real culture; many even were taught that it’s evil. They care nothing for their folk, and some would even welcome their own extinction.

Still, Bugmen yearn for something missing in their lives. Some fill this void with movies and games about fantasy and adventure, also products. They get a glimpse of another world—a wilder one, filled with thrills and heroism. Even though it’s not real, it’s a welcome respite from quarterly reports and database-driven metrics. For others, their entertainment is sportsball, a vicarious whiff of something vaguely resembling the clash of arms of ancient city-states. As for relationships, there are apps for that, of course. If that’s slim pickings (which it usually is) another product is porn, an endless fountain of ersatz intimacy. All too often, family life is an afterthought.

The Bugmen are alone in crowded cities, scarcely knowing anyone, but at least there’s social media. Many have little to no use for religion; their righteousness is “social justice“. Some of the Bugmen even hope to upload their souls to the Matrix one day, a goal their CEOs enthusiastically desire too. Still, why bother?  Essentially, they’re already there!

Read More: 11 More Ways The Elite Psychologically Severs Us Through Harmful Conditioning

52 thoughts on “How Consumerism Transformed Society And Became The Only Purpose Of Human Existence”

  1. It goes all the way back to EVE. She lusted for what she was denied, and then just helped herself and dragged mankind down with her through Adam. Nothing has changed. Women drive 90% of sales in society, the are the quintessential consumer block, based in feelings as the motivations to purchase and consume, lusting for the dopamine rush of doing so, but rolling the excess to make that rush last. GREED ENVY AND LUST is drives consumerism, and statistics show unequivocally that it is the XX vagina owners driving that sick crazy train into destruction.

    1. yes, the products and market is aimed to 90% of women, despise earning less they spend more than men, so basically they spends men´s money more than men spend on themselves, so opressive! So the ad companies kotow to women and the ads pay the entertainment media and women watch more TV and use more social media than men so no wonder why they are so GO GIRL POWER buy muh product! , So that´s why movies, Shows and facebook is full of crap aimed at women, How is this a men´s world? More like maintained by men for women.

      1. And that explains why we see more women being pushed into careers so they can make more money so they can spend even more. They remove the man so he can’t control her spending. It’s a recipe for disaster and will bring down this country. And they’ve been trying to turn men into women to maximize profits and share holder value. btw: the elite are the share holders.

      2. women this, women that. You’re a just whiny lil beeotch who can’t take any responsability.

    2. After my divorce a little less than two years ago I have paid off almost $20k in debt. Women are an absolutely insatiable black hole when it comes to money and finances. They are never satisfied. I think that inclination that they have to always want more / better / newer once served a noble purpose but it’s long been supplanted by sheer consumerism.

      1. Same boat here.
        Two years ago mine ended as well. Since then my inner being and my actual home are in order. Money has been saved, rather than squandered. I have accumulated more equity in my home, upped my retirement stash, paid off debts, and minimalized my life to comfortable levels. Once your out of that vacuum you realize that you don”t really have a want of a new car, home, furnishings, money wasting trips for her to post on FB.
        There is actual clarity and a promise to ones self to NEVER go back to that life. I don’t see how these simps can do it. Wife that controls everything, she locks you down with children, tells you to earn more for their “lifestyle”.
        These bitches need to go!

        1. BMC why the hell did you let your wife dominate the marrige?
          that is probably why your marrige ended. The man of the house calls the shots. period

    3. “GREED ENVY AND LUST is drives consumerism” ~ Sorry brah, but greed, envy and lust is what has driven nearly everything since before recorded history. Mighty Achilles, the quintessential warrior was greedy and lustful for Glory.

    4. I’m not sure the middle ages rural ideal you mentioned was all that good. You forgot to mention plague and hordes of travelling marauders regularly killing all the men and raping all the women. Not to mention the only entertainment being shagging the sheep. I’d rather be alive now than then.

    1. Women function because of feelings not logic or calculation or restraint. its basic psychology. Consumerism targets the largest purchasing block that will spend monies without care for where they come from, to feed the need of that dopamine rush, so ALL the marketing is all tailored to the largest easiest crowds to open their wallets or motivators for them to do so for OTHERS and for so many other reasons (like the shopping binges around and due to holidays). In a related topic discussion, see the “Women are Destroying….” topic discussion. There are many great comments over there where other recognize similar things. Consumerism is in fact gynocentric and really focuses on self entitlement and envy in most buyers, and not needs. Men often make “need” purchases but also sometimes do want type shopping with careful planning, save for those men that completely act like women to start with.

      1. I agree.
        Pussycentrism is the natural cash cow for industries of outfit.
        Some men buy brands they don’t need nor can afford in attempt to impress women and get laid, which barely happens thou.

      2. “Women function because of feelings not logic or calculation or restraint.” ~ The day after 911 I saw absolutely NO logic, calculation nor restraint on ANYONE’S part.

  2. Uh is that so? I am under the impression that most people are actually livin their lives on some islands, traveling all around the world u know the spiritual stuff. But hmmm I also have the feelin that even this kind of life is just a materialistic manifestation, why u actually travel? To demonstrate that u can affor it, even this has turned into a “fast-food” spirituality, it’s not like u do it cuz of the thing itself, u do it cuz of the social validation, cuz everybody will approve it. And why travel is the mass pseudospiritual and pseudointellectual thing nowadays? Cuz when u lack any individuality and character of ur own u have to take some social role, being the travelin hipster pseudointellectual person gives u the false perception that u are somebody, that u have personality and spirituality. But no, in reality u are just a consumer who buys tickets and hotels and stuff and deludes himself that the social approval of these actions somehow translates into being somebody, having personality and spirituality.

    1. Women & hipsters travel cause they collect memories the same way they collect selfies. No good reason, they just automatically do what they believe it’s the proper thing to do.

      1. If they had the capacity to have their own beliefs they would be fine but problem is they don’t so they just blindly follow what society tells them is worth believing, and modern society tells them that there is some value in collecting selfies and memories.

      2. In the days before social media, travel was definitely a more personal experience. Now its main purpose is to show off how interesting your life is to a sea of beta followers, even if that involves digging a massive hole of debt in order to keep the illusion going.

  3. The national debt as a percentage of GDP DECLINED from 119% of GDP in 1946 to 38% of GDP in 1974.
    The takeaway is the generation that fought WWII paid their debts for that war and the Great Depression prior to it in the form of much higher taxes then today.
    Here is the data compiled very simply:
    https://www.thebalance.com/national-debt-by-year-compared-to-gdp-and-major-events-3306287
    If you’re to write anything make sure the facts fit your conclusions rather then writing emotional and ideological content that has little basis in actual reality.
    Delusions are a woman’s game.

      1. My point is the article is a fable attempting to explain a very complex problem…materialism…using incomplete or incorrect facts with an ideological spin.
        The national debt…it going up or down isn’t the problem…we as citizens are when we can’t get the facts straight.
        One point the author overlooked is that much of the materialistic culture we have today took off when women started working in earnest in the 1970s.

    1. We will be paying/servicing a debt for ww2 that will never be repayed. I’m not just talking financially either.

      1. Hairy Yeti Wise!
        Hairless Pink Monkeys Stupid.
        Ooooooooo Huns! We Must Fight!
        Ooooooooo Nazis! We Must Fight!
        Ooooooooo Vietnams! We Must Fight!
        Ooooooooo Grenadas! We Must Fight!
        Ooooooooo Talibans! We Must Fight!
        Who next Oooooooo!? Me? You?
        Real Men Always Fight!
        We Kill Me / We Kill You!
        Mans Passions Called Logic
        Womans Passions Called Feelings
        And Gawd Saw The Groupthink!
        And It Wuz Good!!!

  4. As with everything, consumption of entertainment or other hedonistic pleasures should be done carefully and in moderation. I’m not saying you should never have fun in your life (after all this site is mostly dedicated to mastering women) but you just don’t want to be a brainless slave drone, a cog in the globalist machine. Then again, asceticism is also cool, (but that means no internet, so good luck).

  5. No one seems to understand the specific economic history of what happened in 1972 that de-coupled wage growth and productivity growth…the elimination of the gold standard.

    1. “No one seems to understand” ~ Change that to – No one has the capacity to understand –

  6. In todays society the only way to mold the boy into a man is by iron and paper. In other words fill their minds with great books and make them lift weights.
    This has been said here many times, but it doesn’t hurt to repeat it a few more times.

    1. False.
      For a man dedicated to the noble study of great men of the past I’m surprised that you got this wrong.
      Show your boy a man of conviction, be his role model, nurture his confidence and teach him to overcome the odds.
      Strength and knowledge are important- but muscles will eventually grow weaker, and facts forgotten. An iron will is indomitable.

      1. False.
        There are only two things that rule this world.
        Cold Cash and Hot Slugs.

  7. Another good reason not to get married! You will be fighting consumerism by not allowing a woman to spend your money on stupid shit.

    1. Milton Friedman was Chairman of the Fed & made monetary policy ie off the gold standard.
      Don’t blame the Goy

  8. Talking about consumerism, did you know that now the so called “financial abuse” is classed as a form of domestic violence? Meaning that if you tell her off for buying yet another pair of expensive shoes she can call the cops on you!

    1. Roy,
      I was accused of domestic abuse, and one of the named abuses was I attempted to control her spending. As she didn’t earn any money, you’re damned right I did. Solution, they gave her a divorce and almost all my money, no more controlled spending.

    2. The cops she calls. Will they be men?
      Probably.
      Since the cops aren’t imported; will the violence they willingly use against you be considered Domestic?
      Certainly.
      As they beat you down; will they care about how you have been abused and victimized?
      Absolutely Not.
      They will be too busy brutalizing and victimizing you themselves, as Agents of The State of course, to give a farthing about “Your Rights.”
      How about the Judge and Prosecutor?
      Will these blowhard bastards care?
      Why should they? What’s their motivation to care?
      You are just another number on their docket and the only thing these buttholes care about is keeping the power they have and increasing it if at all possible. And if that is at your expense, then so be it!
      Your “Rights” mean about as much to them as that opossum you just ran over does to you.
      Little or Nothing.
      The Vandals had it right,
      Tear every f**king thing down,
      take ALL the wealth for themselves
      eliminate all opposition possible
      set up own kingdoms

  9. The worst buying mistake we ever made was the purchase of black African slaves and bringing them to the US.

    1. Another obsessed weirdo/possible closet jungle fever patient or closet fag. It never ceases to amaze me how bums like you seem to have blacks on your mind the majority of the time, even when they’re supposedly people you hate/dislike strongly. Another thing, boy, there is no “we”. You’re a nobody, you aren’t a direct descendant of a slave owner so your family had no role in that; stop claiming achievements just because you were lucky enough to be born white in the West. You’re worthless & have accomplished nothing significant, a Robert Horry of your race

      1. Kang,
        I never had any problems with black people, in the UK they were mostly from the West Indies and good English speaking Christians. Only white people ever caused me harm.

        1. I’m not surprised by that John, in reality those that are more likely to harm you are those that identify closely to you, i.e. members of your own race.

      2. @ Kang
        Horry hit some big shots in many finals. Wasn’t his nickname “Big Shot Rob” or something?
        But seriously, although the comment may have been off topic, I believe you would have to agree that participating in the Atlantic slave trade was an enormous mistake on many levels. IMO, one of the worst 2 mistakes in American history, along with allowing females to vote. I would consider the 65 immigration act to be #3.

        1. I can man up & agree with that, but my initial comments still hold weight on the “Selector”.

      3. Rant full of projections and ad hominem, just to turn around and admit I am correct. Thanks for cementing my point. Now run along nig your cracpipe awaits you.

  10. A few years ago I had an epiphany regarding consumerism in America. I remember exactly what I was doing – I was shopping around for a used 4-wheeler. I was shocked to see how big the engines had gotten over the years and how expensive new ones were. I spoke with numerous people who flat out refused to buy one with less than 800cc (!) even though that size would have been practically unheard of just 10 years ago. Some of the newer ones retailed for $15k, a price that would have seemed high for an automobile about a generation ago. I eventually realized that there was a whole industry trying to con me on what I thought was a basic, simple purchase.
    So what was my epiphany? It was that when it comes to MOST things, there is no longer any upper limit to their cost. In times past a man might say, I want the best suit money can buy, and spend a month’s salary on an amazing suit that was indeed the best. He might say, I want to save up and buy the best car on the market, and go out and pay $3,000 cash for a beautiful piece of machinery.
    But today? Someone in the world manufactures a suit for $20k. There are cars worth more than most men make in a lifetime. Even a brand new full-sized pickup truck will set most guys back 7 or 8 month’s pay. If you wish to buy some hiking boots, you can spend $40 or $800. A watch might cost $10 or $10,000.
    This was my financial red pill. I realized that even though I didn’t want the CHEAPEST of most things, that to seek after the BEST of things was a literally never-ending race. And that freed me from constantly looking for newer, better, faster, louder. I simply don’t care anymore. If what I have works, then I keep it. I do not give a damn how old my phone or car or TV is. If they work, they stay. I refuse to be a slave to this massive marketing empire that, from the moment I wake up to the moment I go to sleep, seeks to separate me from my money.

  11. D.H. Lawrence wrote a short story about this 1926, titled “The Rocking Horse Winner”.
    About a little boy who could divine horse race winners, if he rocked long and hard enough, on his rocking horse. But every time he won and gave the money to his mother through secret arrangement, she increased the family spending. Private schools, better cloths, riding lessons, etc. Sending her hapless son into an ever increasing frenzy of rocking, until…. you do the math.
    Good story. Even though it made me roll my eyes a little. Because the book editor called it a parable about capitalism. Whereas I saw it as a story about a materialistic women with a weak husband, who never heard of the word ‘budget’. But now see as a factual report about sluts gone wild.

  12. Come to rural Newfoundland then, if you are unhappy. Strong culture, tight knit isolated communities, young virgin girls that want husbands and families, men leaving to find work making a skewed sex ratio (overabundance of single females), kind hearted people, excellent music, a good time to be had all around. Everyone is too poor to have any such thing as consumerism.

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