The Enduring Similarities Between Sales And Seduction

The concept of seduction can be explained with different analogies in real life, by each person. One common analogy is that of sales,  and a lot of has been already said on how sales is very much like game (or seduction): in sales, you pitch your product; and in seduction, you “pitch” yourself – where you are the “high value product” which brings quality and value to her life.

Maxim #1a: Women desire men of better quality than themselves.

Since the science of selling is deep and vast, so are its lengthy analogies to game – with some slight differences. And dating essentially being also an amoral power game, so references from Robert Greene’s “The 48 Laws of Power” have been used here to further highlight their use and significance in the analogies between both sales and game techniques.

Some commonalities which immediately come to mind:

1. Buyers are the gatekeepers of the sale, while women are the gatekeepers of sex.

2. Emotional rapport often trumps logical rapport in both game and sales.

3. Game and sales both involve dealing with shit tests and flaking from women and buyers. The correct rebuttals are the tools to help you stand your ground.

4. Both sales and game are dynamic and constantly evolving. The basic nuts and bolts of both game and sales may remain the same, but there is no single style of selling (seduction) which works with every buyer (woman).

5. Since game and selling would never stop, learning never stops in both.

There are however certain differences when it comes to sales and seduction, but the one which comes first to mind is that in real life, you don’t have to “pitch” yourself as a product to women all the time.

Sometimes, women pitch themselves as a worthy buyer or are gaming you instead; this happens when there are more buyers (women) and there are fewer sellers (men), or when you are the higher value product with more options (buyers) as compared to others—which automatically gets bought because of your higher value to women, with minimal effort.

Always remember the call flow

One simple example is that of cold call selling, which is quite similar to cold approaching. The styles of cold selling and gaming in cold approaches can be improvised or innovated by each person, but most of them usually follow a sequence of parameters what in telemarketing terms can be called as the call flow model.

Most call flow models focus on five main parameters (whose sequence can be improvised depending on the type of buyer), as seen in a sample generalized call flow chart below.


Here the “product” is usually introduced subtly after an covert opener, followed by enough rapport building and a sufficient “need (and value) creation” for the product. Quite similar to the technique used in cold approaches, the call flow model first focuses on harmless insinuation into an unsuspecting buyer’s space (mind) and then the eventual seduction.

Each of these five main parameters could be interpreted in a game analogy, below as:

1. The Opener:

The opener is often an important parameter of the sales process which effectively contributes in initiating a covert yet strong  initial insinuation into the buyer’s space (mind). And in game, a good opener is what effectively insinuates your “harmless” entry initially into the woman’s space.


“Conceal your intentions” (Law No.3) and “Enter action with boldness” (Law No. 28)  explain important basic ideas about how an opener could be formulated. Usually a good cold seller (player) doesn’t want his buyer (woman) he seeks to seduce to immediately pull up a bitch shield and hang up, by using an opener which reveals his intentions abruptly. And a bad or half-assed opener is what will require additional effort to compensate for its weak impression, unless if the customer (or woman) is already into you to begin with.

2. Rapport Building:

In sales, “rapport building” is where salespersons determine (judge) their prospective customers personalities and desires often through probing, cold reading and mirroring to build the appropriate rapport that helps in securing faster and easier sales.

This parameter focuses on ideally building emotional and (or) intellectual rapport with buyers—but if both are not possible, then the focus should primarily be on emotional rapport (more so in game, since women being primarily emotional creatures, how you tweak their emotions and minds is what helps in “need creation”—the need to have sex with you). Thus, an emotional rapport has more chances of success than an intellectual rapport, unless your customer is an overly intellectual type to begin with. This is where “rapport building” comes into the picture—to bait the cat into the bag.


In the game analogy, this parameter is where you can introduce the different types of game: asshole game, confident beta game, provider game or so on – depending on the type of woman you’re dealing with, after probing enough so as to build the right rapport with her. Every customer is different; so are the different tastes of women that you might be dealing it. The important points in rapport building are efficient probing and cold reading—to judge your buyer’s nature effectively so as to build the required appropriate rapport.

Certain laws which could be further implemented during the rapport building process are:

  • Law No.4: “Always say less than necessary” – probe more, reveal less
  • Law No.8: “Make other people come to you: use bait if necessary”
  • Law No.9: “Win through your actions, never through argument”
  • Law No.12 : “Use selective generosity and honesty to disarm your victim”
  • Law No.14: “Pose as a friend, work as a spy”– use rapport building to probe
  • Law No.32: “Play to people’s fantasies” – in game terms, that is to her ‘fantasy’
  • Law no.33: “Discover every man’s thumbscrew” – find your buyer’s (her) thumbscrews
  • Law No.38: “Think as you like, but behave like others”
  • Law No. 43: “Work on the hearts and minds of others”– to heighten buyer interest
  • Law No.44: “Disarm and infuriate with the mirror effect”– to innocuously disarm your buyer

It is important to note that the correct rapport built usually then effortlessly generates “need creation” – where the need for the “product” (i.e. sex with you) is planted effortlessly in the customer’s mind by the seller. On the other hand, the wrong choice of or inadequate rapport built is what leads to delayed sales (sex), or worse: getting sidetracked (friend zoned) by buyers (women) to get no success at all.

3.  “Need Creation”

This could possibly be called the single most important parameter of the call flow model, or seduction. Without a need, there would be no sale. As long is one exists, a sale is possible.

“Need creation” essentially means: the customer experiences the “need” to buy your product, or in game analogy that the woman experiences the desire for sex with you. You must then create this need, which is essentially the “make or break” part of the sales pitch or seduction – especially when the customer doesn’t already have the need to buy your product, or the woman in question doesn’t already have the need to sleep with you .This parameter is also – where and how you ” create value ” for your “product” (i.e. you, in seduction terms).


This is where experienced players employ boyfriend destroyer tactics (to destroy the buyer’s other options), or use communication (both verbal and non-verbal) which gets women thinking about sex with them, and transforming that thought into a desire. This eliminates your buyer’s options, and keeps them dependent on you – as Law 11: “Learn to keep people dependent on you”.

Furthermore, in sales terminology, it is called “need creation”– as a need is often more difficult to resist than a “want” in a world of illimitable available options. However in game, you just have to focus on making her wanting to fuck (you) – instead of needing to fuck (you); by verbal or non-verbal suggestion. No matter how good your product might be, or how good your eventual product pitch might be, an insufficiently strong need usually generates the most roadblocks to a sale (and sex).

This aspect of the seduction process is where the most desirable men fail in getting the pussy they want even after a strong opening and a supposedly correct rapport built previously – because they fail in creating the adequate value about themselves and need for sex with them in women’s minds. Conversely, if the woman already has the need for you, no matter how bad your prior game with her might’ve been, she’d still want to fuck you. The efficacy of all other parameters thus depend on how strongly need creation is generated.

True, some sellers sometimes successfully “supplicate” to buyers into buying from them even if there is no need for the product, but again in those scenarios there is still a need created in the mind of the buyer—the need to get rid of the seller by buying his product. Those supplicated “sales” could be described as “mercy or pity fucks.”

Law No.13 : “When asking for help, appeal to people’s self-interest; never to their mercy or gratitude”—this should be kept in mind during the entire seduction process—and more so during this parameter, as supplicating is detrimental to both need and value creation.

4. Product pitch

The next parameter of the call flow model is introducing and pitching the product effectively. In game analogy, this product is YOU (or sex with you).

In sales, how valuable your product is what effortlessly helps in closing the sale after proper need creation. If your product is good enough, sometimes it could guarantee its sale by the virtue of its value itself that generates the need.


In real life, this parameter of the call flow model often comes first (sometimes before the opener), because the buyer (woman) sees you as the product first. The most important person in your life is YOU, so you must take care of yourself (and your life) very well, and focus on self improvement all the time. As a bonus, this serves to make a lasting impression on women. Women are hypergamous by nature, so project yourself as a unique high value product—which they’d instinctively gravitate to.

5. Closing

The final parameter of the call flow model is escalation and closing the sale (in game terms, escalation to sex).

How do sellers know if the need created is adequate enough? Through “trial closes”—when sellers test the strength of the created need—by escalation. The same analogy applies in game: in order to know whether the need for sex is adequately generated or planted in the woman, escalation is necessary. Persistence and boldness (not supplication) become even more necessary during the closing part of the sale and seduction.


Post sale (post-sex), retention is the aspect of sales where the focus is on customer relationships. In game, the analogy could be relationship game.

One thing to remember at all times during the entire call flow (or seduction) process is Law No. 31: “Control the options – get others to play with the cards that you deal.” Your buyers should feel they are in control, but are actually your puppets. In short, you must be in control during the entire interaction, by giving buyers (women) options that come out in your favor whichever one they choose, and also creating value for yourself to ensure your control.

Other similarities

Important and effective mindset traits to acquire for both game and sales are :

1. The Dark Triad Mindset

The often irresistible appeal of  The Dark Triad personality again. Just as women are attracted to them,  so are buyers in the commercial world. As seen in other careers as well, sales persons who embody Dark Triad traits are found to be more successful than their competitors.

2. Analysis, self-motivation and harnessing fear to your advantage

A good salesperson is not fearful of rejections or losing the sale, but rather he would be fearful of failing to rise from his failures and mediocrity – so he harnesses the fear of mediocrity to propel and self motivate himself towards success and achievement.

He understands that failure is the stepping stone to success – when failure is used to ascertain where his pitch went wrong. In telemarketing, most sellers record their calls and listen to determine as to which their failed pitches stumbled. The same approach applies in game.

3. Sales Hunger and the Killer Instinct

In life, there are often only two ways to resolve a problem: to either resolve it or dissolve it. Once you’ve got the cat eating out of your hand, don’t delay in belling it.

In sales, no matter how emotional the rapport with the customer might be, a good seller would never hesitate to go in cold-bloodily for the kill—to secure the sale—as the end justifies the means. He understands that his happiness manifests itself through getting regular sales, and not through stagnant buyers. The same thing goes for seduction. Hesitancy, procrastination, or failure to escalate after adequate “need creation” only results in analysis-paralysis which allows the customer (or woman) to lose interest and get out of your grasp.

4. Constant approaching and the Abundance Mentality

The abundance mentality is extremely important in both sales and game (where comparatively you can pitch yourself to as many women as possible, and have more chances for sex).

A good sales person understands the importance of approaching boldly very well, and understands that it is  a numbers game when it comes to success. He thrives when he has a large pool of customers to target on, than a limited number of options which limits his options, his game, as well as the chances of his success.

Adopting the cold blooded and calculated approach which rebounds effortlessly from brutal or harsh rejection and flaking is what separates the experienced from the rookies. Leaving the ego out of the picture is extremely important, or better still, hardening oneself from rejections is what makes men into seasoned players.

5. Improvisation and spontaneity

Whether it is witty stories and one-liners during rapport building, powerful rebuttals to stand your ground in face of roadblocks of flaking and worse behavior, or innovative ways of need creation, improvisation and spontaneity are some things which should never be left out in both sales and seduction. Law no.35: “Master the art of timing” and Law No.48: “Assume Formlessness” explain that very well. Rigidity in technique is the death to successful results in both game and sales.

A good telemarketeer has the ability to size up his customer effectively and quickly in order to alter the sales pitch call flow steps sometimes to get the deal as fast as possible.The same thing applies in game. The experienced player who has the ability to correctly judge that the woman he’s targeting already needs sex with him, doesn’t waste his time on a lengthy intro or rapport building. He directly escalates for sex – because he knows that the need for sex and his high value is already present (created) in her mind.


The more you practice game, the more you will realize that the dynamics of seduction are more or less similar to sales, with slight differences. Game simply offers more possibilities and has fewer constraints than sales, especially when it comes to options in a world of approximately 3.5 billion women. Like a skilled hustler, always remember that when it comes to a world of billions of buyers (women), the world is your limitless oyster.

Read Next: Go for No

23 thoughts on “The Enduring Similarities Between Sales And Seduction”

  1. Constant approaching is necessary for developing improvisation and spontaneity. But it also results in quantity of quality. What if you find it difficult to sustain interest in women who rank 5 – 6, and want to take it to a higher level?

  2. I’ve been reading this book on and off now for some time. I have to say I have noticed a stark difference in my attitudes before and I suppose, after reading. I’m glad you have noted which chapter reference your points. As it is handy to flick through and remind myself what they are. It is great that Greene backs up his rules by multiple stories and examples from real people in history. I notice he does the same in Art of Attraction & presumably his other works too.
    Definitely an article to book mark – especially if, like me, you have a copy of the book.

  3. “Emotional rapport often trumps logical rapport in both game and sales.”
    That’s why I never trust salesmen or women. They are both just trying to scam you for a commission.

    1. It’s not true! When Amazon provides you a good service, you are happy. They are good at closing and selling… you have the “clik-pay” thing, to not have to get your credit card out, think about buying or not…
      They are sellers too. They provide you something of great quality. They are crooks in sales like in real life… but there are definitely good sellers!

  4. I disagree with #2
    “Emotional rapport often trumps logical rapport in both game and sales.”
    This is where “Don’t pitch the bitch” becomes important. Unless you are a master at game and emotional selling, selling to men is your only option. Men utilize logic, not emotion. Men are more willing to take risks and make change. If you present a logical benefit to a man, he is much more likely to make change.
    Selling to women has become increasingly difficult, especially with more of them in the workplace. Women typically have the “send me all the documents in an email and don’t call, I’ll decide.” They are increasingly threatened by men, conditioned to rejecting them in the sexual marketplace, which makes them unwilling to listen to pitches or meet with men that they don’t know. Their lack of leadership and decision-making ability makes them second, third, and twentieth guess every commitment they make.

    1. When your product is your cock you should have no business in selling to a man. Know who your demographic is before selling and you will be half way there.

    2. I disagree. Emotional rapport works both in the corporate world as well as in game – especially with women.
      Women don’t usually sleep with men based on logic. A woman’s emotions often supersedes her logic – especially when it comes to sexual choices. That’s why the R-selected playboy gets the poon easily and abundantly as compared to the K-selected provider – because the former knows how to ‘tune’ into female emotions. The K-selected provider relies on logical appeal (his resources, security, etc) to get the ‘sale’ – poon. Who comparatively slays pussy more?
      If logical rapport was indeed more important than emotional rapport – then ideally and logically, women should be sleeping more with chivalrous “knights” and beta providers. But what they actually do is that they sexually yield more for bad boys, insensitive ‘losers’, homeless ‘assholes’ and ‘jerks’ (what they usually call the men who pumped and dumped them) – because the appeal of these men lies in the emotional appeal of them to women, not logic.
      Women only turn to logical rapport – when the time comes to commitment (for the man’s resources.) Which again loses to emotional rapport, when these slutty wives cuckold their husbands with bad boys again, and dump their families and husbands in illogical divorces for the emotional appeal of a stud.
      Logical rapport is best exemplified by the beta with his resources who usually gets the used up slut who’s in her 30s – because he appeals to her ‘logic’ at the end of her time on the cock carousel. But when it comes to sex, she’d still choose the bad boy first because he appeals to her emotional nature. That’s the reality what you see around you in the wasteland of today’s modern society.
      Try logically convincing (which could work in EE or where beta provider game works more) – a woman to have sex with you in the hypergamous west, and try emotionally tuning a woman to have sex with you. The results will tell you what kind of rapport holds more power. Women never grow up, and when it comes to choices, usually tend to behave like children. Does logic work with children? This is why marriage – a logical institution – has failed today because of the volatility of women’s unchained hypergamous emotional natures in today’s femcunt societies.
      “Their lack of leadership and decision-making ability makes them second,
      third, and twentieth guess every commitment they make. Women will give
      you the run-around for months, just to have you pander to their
      That’s the primary reason why emotional rapport works in sales too. Indecisiveness reigns in women – because women think more with emotions, and less with logic. So to get the sale, emotional rapport with a female buyer again holds more weight than an intellectual rapport. The disease of ’emotional spending’ is another classic example of female emotional nature. Appeal to her logic, and wait on the sidelines like the beta to get your sale. Be the Machiavellian seller who appeals to her emotions, and quickly seal the deal.

      1. Great wisdom for dealing with women, and I’d like to study that more. I believe that’s the single most effective way a man can date above himself in terms of social market value. Also sales is emotionally driven on retail consumer level, consumers buy a car because it fits the buyer’s personality.
        But corporate level sales to CFO as decision maker is more logical, it either makes the firm money or it doesn’t. It either increases shareholder value or it doesn’t. The only exception is when the decision maker owns all the stock and just doesn’t give a fuck if the share price dips for a year because nobody can fire him.

      2. I definitely agree with your post, but I was referring to B2B sales where the vast majority of decision makers are men. Emotional rapport is clearly superior in the sexual marketplace. There is a certain degree of emotional rapport with male CEOs, but there are only so many jokes you can crack before you have to get into product, price, and benefit.
        “Indecisiveness reigns in women – because women think more with emotions, and less with logic.”
        That’s my point. Don’t try to sell to them in a business setting. They don’t usually control the decision, and if they do they are usually too indecisive to make one.

        1. You can still sell to a woman in a business setting – with emotional rapport. The main reason why emotional rapport rules even more in the corporate world today is because of the influx of large numbers of women into the workplace (thus effectively feminizing business practices and trade), and also due to indoctrination of feminist values into modern men in modern societies – which has led to feminization of modern men – who today often think emotionally like women.
          That’s why emotional rapport scores over intellectual rapport – even in historical times. Politicians, CEOs, kings, leaders, alphas have all understood and exploited the power and appeal of emotional rapport with the masses to reign supreme. Sales men and players have understood this and exploited this knowledge with clients and women.
          In the real world, only red pill men or alphas think logically, because they are detached from their emotional natures – but comparatively the vast majority of men due to blue pill modern societal indoctrination continue to think emotionally today. Some of these men rise to positions of power in the business world – and thus continue to think and act like women when it comes to decision making.
          You can’t deny that – that’s why when a man first takes the red pill today, he goes through a painful process of withdrawal from blue pill fantasy emotionalism into the brutally honest but real world of red pill reality. Only red pill shows the real world from the fantasy – it separates logic and emotion – and it also exposes the emotional and illogical immaturity of the generation and times of today.
          The sellers of the old times used to specifically target women because they knew an important secret of the art of selling – that a product’s emotional appeal holds value more to women than its usefulness.
          What value do diamonds have? For some, it’s a rock; for some, it’s the hardest substance known to man; but for a woman – it’s supposedly ‘her best friend’. Imagine a man spending thousands of dollars for a rock simply because it holds emotional value for a woman.
          That’s why emotional value of a product and the emotional rapport a seller holds with a buyer trumps logical support. Women spend more than men usually because they spend ’emotionally’ more than ‘logically’ – especially when given free access to resources – more so if it belongs to men whom they can leech off.
          It sucks to think of it logically speaking (as we men think logically), but with the influx of women into the workplace and in positions of decision-making in business settings in the modern world today, the onus has shifted from logical rapport more to emotional rapport in trading and business.That’s why game works even in business settings. Game your client, boss or colleagues (especially if they are women) and seal the deal.

      3. Excellent post. I can say that the only benefit I had being raised by a single-mother was that I can easily tune into a woman’s emotions. Unfortunately, it took me years to be able to understand and utilize that talent.

    3. It is hard to pitch to women because they operate off a different aspect then men, but it can be done. For women it is about getting them in the mood, for men it is about giving logical reasons. When pitching to a woman, whether game or sales, you have to think, how can I get her in the mood so that she would want to buy.

    4. I’ve never done B2B sales, but right now I sell insulation in Chicago and I’m always disappointed when a man picks up the phone.
      Men, unless they are weak, do not care how smooth your pitch is or how deep your voice is. If they don’t need it, they don’t need it and they’re not buying.
      Not true with a lot if women. I feel like 1/2 my sales have come from women who were just digging my vibe.
      Also, women seem to enjoy the process of being sold to because they are use to being sedduced. Even when I’m so obviously fool of shit the women will giggle because they’re having fun. Men seem to find the process offensive.
      Again, I’m not in B2B. Maybe those women are more sophisticated.

  5. Great post, one of the strongest things I learned in sales, is that its all a numbers game-your ability to succeed depends more on your times at bat than your hitting rate.. and your hitting rate will increase with time and analysis. Later you learn how much better it is to get hot leads, how to get people to come to you. And you have to learn to ask for the sale..everyone starts by not wanting to endanger the sale by insisting, but the reality is that if you ask for it right now, your odds of making the sale go up drastically. All this is directly applicable to women.

  6. And what does this say about women’s nature? That they’re materialists who base their emotions and social actions on what they can get out of someone else

  7. Yeah, but women often feel the ‘need’ to sleep with guys who somehow demonstrate that they could care less if she does or not. Who act charming and interesting, but also disinterested. Most sales people are obviously trying to sell me some shit I don’t want, and their methods are transparent. Everyone knows how fucking annoying those cold callers are are I’d rather not base myself on them

    1. Come on, you know there are really good sellers in each domain. Door-to-door, phone… But you have to practice a lot to be good.

  8. One other important analogy that can’t be overlooked is pushy salesman v pushy game. Just like pushing products on people makes you a bad salesman, begging for attention or bragging, or trying too hard to impress or giving a girl too many compliments are unattractive pushy tactics that won’t get you very far.

Comments are closed.